Drop fat. Build habits. Keep your crown.
Sick of starting over?
So was I...
The Baddie Glow-Up Project is not another restrictive diet.
It’s not a 30-day shred.
It’s not “just workout harder and hope it works.”
This is a 12-week course where I help women lose fat, build confidence, and sustain long-term health—physically, mentally, and emotionally.
How?
Through:
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Habit stacking that actually fits your life
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Weekly live Q&A coaching (yes, real-time support)
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Two live workouts per week (recorded if you miss ‘em)
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Daily affirmations + mindset shifts
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A private community of women doing this with you—not just watching from the sidelines
This isn’t about shrinking yourself to be more acceptable.
It’s about showing up like the baddest version of yourself, over and over, until it sticks.
Hey, I’m Jessica Cruz—creator of The Baddie Glow-Up Project.
I’m a mom, a breast cancer survivor, and a woman who’s lost 80 pounds—not through punishment, but through real consistency, habit shifts, and showing up for myself every single day.
I created this program because I know how hard it is to be everything for everyone and then look in the mirror and not recognize yourself. I’ve been the woman who hid in photos. I’ve been the woman who tried every quick fix. I’ve been the woman who put herself last.
Not anymore.
This isn’t a “coach talking at you” program. This is a "come with me, I got you" program.
If you’re ready to glow up, get strong, drop fat in a sustainable way, and finally feel confident in your own skin again. This is where it starts.
Let’s do it together.
About
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Q: 1. What is The Baddie Glow-Up Project?
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Q: Is this a weight loss program?A: It’s a fat loss and self-worth transformation. Yes, you’ll lose fat — but you’ll also gain confidence, consistency, and clarity. No crash diets. No shame. Just glow.
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Q: Why join TBGUP?
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Q: I’ve “failed” so many times. What makes this different?A: We don’t do perfection — we do patterns. This program helps you build sustainable habits with structure, spicy accountability, community, and baddie energy. If you can commit, you will change.
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Q: Why Jess?
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Q: What’s included in the program?
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Q: Do I need a gym membership?A: Nope! All workouts can be done at home with a set of dumbbells, resistance bands, and your own body. No excuses, just options.
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Q: Do I need to be fully plant based to join?A: Nope! The program supports a high-protein, plant-based approach, but you don’t have to be vegan to benefit. You’ll still learn how to fuel your body and get results. But ALL of our nutrition recommends will be 100% plant based to give your body a new challenge that it may not have ever had before. This is purposeful. After our first 12 weeks, feel free to go back to what you know!
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Q: What if I fall off halfway through?A: Then you come back. We don’t do guilt. We do bounce-backs. You’ll learn how to pick yourself up and keep going — that’s where the real glow-up happens.
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Q: How long will I have access?Monthly members will have access for the months they are with us and yearly will have access for 12 months.
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Q: Are you a personal trainer or nutritionist?A: I’m a certified transformation coach, not a licensed therapist, dietitian, or personal trainer (though I used to be NASM PT, PES certified as well as pre and post natal, TRX and kettlebell certfiied). All guidance is rooted in my personal journey and education. Always consult your healthcare provider before starting any new program.
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Q: Who is this program for?
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Q: What should I expect?
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Q: Where will this program live?
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Q: What is included in the program?
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Q: Why should I pick this program over a trainer?
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Q: What does the 12 Week Timeframe look like?
Frequently asked questions
The Baddie Glow-Up Project is a coaching program created for educational and informational purposes only. I am not a licensed therapist, medical professional, registered dietitian, or certified personal trainer, and this program is not a substitute for professional medical or mental health care. All content, including fitness routines and nutritional suggestions, is shared based on personal experience and is not intended as medical advice.
You acknowledge that participation in any exercise or wellness activity involves inherent risks, and by engaging with this program, you assume full responsibility for any injuries, conditions, or outcomes that may occur. Always consult with your healthcare provider before beginning any new fitness, nutrition, or wellness regimen. Results are not guaranteed and may vary.
By joining The Baddie Glow-Up Project, you agree that the creator and all affiliated parties are not liable for any harm, injury, or loss related to your participation.
Ready to Take the Plunge?
Fill in the contact form and get ready to transform your life.
310.290.9769